When it comes to mascaras, you can’t go wrong with Benefit. Roller Lash, Bad Gal Bang! and They’re Real! have all garnered many fans over the years, but there’s a new kid on the block… Get ready to introduce the They’re Real! Magnet Mascara into your make-up bag.
Reach new heights
If you’re after natural-looking lashes with unbelievable length, look no further. They’re Real! Magnet Mascara features a lightweight, buildable formula, so you can add layer after layer without weighing down your lashes. It’s also super flexible, so you don’t have to worry about your lashes looking rigid or spikey. Designed to be longwearing too, you can enjoy fluttery lashes all day long.
The power of this mascara is in its clever use of magnets. Yes, magnets! They’re Real! Magnet Mascara boasts an extender brush shaped to encourage a lifted, separated look and is reinforced with a magnetically-charged core. When paired with a formula enriched with magnetic minerals, you’ve got one gravity-defying mascara!
Working together beautifully, the brush helps to hold onto the formula, pulling the mascara up and beyond your lashes, while the magnetic minerals cling together to help build lasting length.