{"id":3902,"date":"2019-03-17T07:00:34","date_gmt":"2019-03-17T07:00:34","guid":{"rendered":"https:\/\/www.tilibeauty.co.uk\/?p=3902"},"modified":"2019-03-17T07:00:34","modified_gmt":"2019-03-17T07:00:34","slug":"dom-de-vetta-on-next-gen-beauty","status":"publish","type":"post","link":"https:\/\/stories.qvcuk.com\/beauty-insider\/josie-e\/dom-de-vetta-on-next-gen-beauty\/","title":{"rendered":"Dom de Vetta on next-gen beauty"},"content":{"rendered":"

\"DomDom de Vetta is the founder and creative director of imaginative, boutique perfume brand Shay & Blue<\/a>, and previously created fragrances for Jo Malone and Chanel. Here he talks about his belief that incredible beauty products should be accessible to all…<\/h3>\n

 <\/p>\n

I passionately believe in the power of great value beauty. For example, right now I use Deciem\u2019s The Ordinary<\/a> skincare products every day. Their vitamin C serum in the day, and retinoid serum at night. My skin has never looked better, and these are products that cost around \u00a310 or less.<\/p>\n

I have just never believed that paying extortionate amounts for a product is worth it. Even before The Ordinary came along, my daily skincare product was Nivea Soft, which is a good basic everyday moisturiser. When you look around on the internet, this is pretty much what dermatologists say as well: find a great basic moisturiser, ideally with vitamin C and\/or retinoids, and try not to pay too much.<\/p>\n

Customers now are really savvy, thanks to the transparency of the internet, and there is a whole new wave of next-gen beauty<\/p><\/blockquote>\n

And this it the reason that I started Shay & Blue. I wanted to give people very high quality fragrance ingredients for a fraction of the normal price. For example, our 30ml size is only around \u00a325 – whereas most luxury fragrance brands now charge \u00a385, \u00a3100, even \u00a3150 or more. It has got crazy, and it is profiteering on the part of those companies.<\/p>\n

But the world has changed, and people won\u2019t put up with this any more. Customers now are really savvy, thanks to the transparency of the internet, and there is a whole new wave of next-gen beauty companies like Deciem<\/a> and Shay & Blue<\/a> that offer amazing quality at very affordable prices. Great value has always been my beauty obsession, it is just so great to see that this is now a big movement that is spreading.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dom de Vetta is the founder and creative director of imaginative, boutique perfume brand Shay & Blue, and previously created fragrances for Jo Malone and Chanel. Here he talks about his belief that incredible beauty products should be accessible to all…   I passionately believe in the power of great value beauty. For example, right […]<\/p>\n","protected":false},"author":37,"featured_media":3909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":[],"categories":[203],"tags":[62],"_links":{"self":[{"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/posts\/3902"}],"collection":[{"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/comments?post=3902"}],"version-history":[{"count":0,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/posts\/3902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/media\/3909"}],"wp:attachment":[{"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/media?parent=3902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/categories?post=3902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/tags?post=3902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}