{"id":5290,"date":"2019-08-25T07:00:35","date_gmt":"2019-08-25T06:00:35","guid":{"rendered":"https:\/\/www.tilibeauty.co.uk\/?p=5290"},"modified":"2019-08-25T07:00:35","modified_gmt":"2019-08-25T06:00:35","slug":"matt-chittock-the-unexpected-self-care-a-moisturiser-can-bring-to-mens-lives","status":"publish","type":"post","link":"https:\/\/stories.qvcuk.com\/beauty-insider\/josie-e\/matt-chittock-the-unexpected-self-care-a-moisturiser-can-bring-to-mens-lives\/","title":{"rendered":"Matt Chittock: the unexpected self-care a moisturiser can bring to men’s lives"},"content":{"rendered":"

\"MattMatt Chittock is a Brighton-based journalist and copywriter who\u2019s been published in The Guardian, Metro and more. He\u2019s not that bothered about Game of Thrones.<\/h3>\n

 <\/p>\n

Remember when men got blamed for nicking their girlfriend\u2019s moisturiser? Now it\u2019s blokes who\u2019re more likely to moan that their partner\u2019s at their skincare stash.<\/p>\n

That\u2019s because post-metrosexual men aren\u2019t afraid to moisturise (and cleanse, and tone). We\u2019re au fait with face masks, fairly sophisticated about scent and would use foundation if someone could teach us how to blend properly (my DMs are open).<\/p>\n

It hasn\u2019t always been this way. My dad\u2019s grooming regime was basically non-existent beyond shaving. So when I peered into the bathroom cabinet pre-school disco, hair glitter-gelled in accidental Sonic the Hedgehog tribute, there was nothing of his to pinch.<\/p>\n

Poor guy. His options were limited to dusty after-shave that reeked like cigarette end-flavoured gin, and the cheapest spray deodorant from the market. I dabbed on the after-shave anyway. It wasn\u2019t the woman-slayer the ad claimed.<\/p>\n

Today the contents of my bathroom cabinet are a lot more expansive than dad\u2019s ever was. But don\u2019t worry. Like most people, I\u2019m under no illusion that my favourite products will help me channel the Hot Priest from Fleabag or Ryan Gosling (I wish).<\/p>\n

I do know from personal experience that when you\u2019re depressed, grooming makes you feel that little bit better.<\/p><\/blockquote>\n

But that\u2019s not the point. Women have known for centuries that beauty is far more than skin deep. You understand that having the right beauty products is an effective form of self-care. That a quality moisturiser does more for your wellbeing than traditional male feel-better tools like booze and junk food.<\/p>\n

This matters, because today men need all the self-care we can get. According to Men\u2019s Health Forum, 12.5% of all men in the UK are living with a mental health disorder. Men are less likely to get therapy too \u2013 only 36% of referrals to mental health specialists are men.<\/p>\n

Now, I\u2019m not daft enough to think that cleanser has anything on anti-depressants and talk therapy (and you should talk to your GP or contact the brilliant people at CALM if you need either). But I do know from personal experience that when you\u2019re depressed, grooming makes you feel that little bit better.<\/p>\n

Plonking on a nice-smelling moisturiser can inspire you to get out of your slump and go outside. It\u2019s that self-esteem boost in the bathroom mirror that helps you face the world. A posh-looking product that signals \u2018Hey, you\u2019re an OK person\u2019 when the critical voice in your head\u2019s telling you otherwise.<\/p>\n

Some commentators (mainly men) moan about the gender-fluid \u2018snowflake generation\u2019. But we\u2019ve had ages of strong, silent (and a li\u2019l bit grubby) macho role models. And to be honest, it\u2019s done faff-all for our mental health.<\/p>\n

I love the fact that men are being braver and ignoring those that claim you\u2019re not much of a man if you moisturise. Hopefully, it\u2019s another tiny step to building gender roles that don\u2019t leave us feeling so inadequate, stressed and depressed.<\/p>\n

Plus, at least we\u2019ll all smell better than our dads.<\/p>\n","protected":false},"excerpt":{"rendered":"

Matt Chittock is a Brighton-based journalist and copywriter who\u2019s been published in The Guardian, Metro and more. He\u2019s not that bothered about Game of Thrones.   Remember when men got blamed for nicking their girlfriend\u2019s moisturiser? Now it\u2019s blokes who\u2019re more likely to moan that their partner\u2019s at their skincare stash. That\u2019s because post-metrosexual men […]<\/p>\n","protected":false},"author":37,"featured_media":5401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":[],"categories":[203],"tags":[202],"yoast_head":"\nMatt Chittock: the unexpected self-care a moisturiser can bring to men's lives | Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stories.qvcuk.com\/beauty-insider\/josie-e\/matt-chittock-the-unexpected-self-care-a-moisturiser-can-bring-to-mens-lives\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matt Chittock: the unexpected self-care a moisturiser can bring to men's lives | Stories\" \/>\n<meta property=\"og:description\" content=\"Matt Chittock is a Brighton-based journalist and copywriter who\u2019s been published in The Guardian, Metro and more. 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