{"id":91257,"date":"2020-01-20T15:28:30","date_gmt":"2020-01-20T15:28:30","guid":{"rendered":"http:\/\/stories.qvcuk.com\/?p=91257"},"modified":"2020-05-04T11:25:06","modified_gmt":"2020-05-04T10:25:06","slug":"your-go-to-foundation-guide","status":"publish","type":"post","link":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/","title":{"rendered":"Your go-to foundation guide"},"content":{"rendered":"<p>In recent years, the make-up industry has churned out launch after launch of hi-tech, next-generation foundations and make-up bases. But sometimes, it can feel overwhelming.<\/p>\n<p>There\u2019s so much to think about, and when you\u2019re making a considered purchase \u2013 of a product you might end up applying every day \u2013 it\u2019s important to cover all bases (pun intended).<\/p>\n<p>We\u2019ve created a comprehensive guide to choosing your perfect foundation, with a range of formulas and textures, finishes (from sheer to full coverage), and shade ranges to choose from. Whether you love a matte base, prefer a sheer, dewy look, or haven\u2019t a clue what will suit you, you\u2019ll find all the answers here.<\/p>\n<p><strong>Find your formula<\/strong><\/p>\n<p>Formula is the easiest place to start on your quest for your holy grail foundation, as choosing the right consistency will be based on your skin type. So, if you have oily skin with enlarged pores and are prone to excess shine, you might like to go for a powder-based formula to help smooth the look of pores and control oil on your T-zone (like our bestselling\u00a0<a href=\"https:\/\/www.qvcuk.com\/Laura-Geller-Balance-n-Brighten-Baked-Foundation-9g.product.213445.html\" target=\"_blank\" rel=\"noopener noreferrer\">Laura Geller Balance-n-Brighten Foundation<\/a>).<\/p>\n<p>If you have a drier complexion, you might prefer a liquid formula that you can build up to your desired finish, with a touch of radiance to help cancel out any dullness.\u00a0<a href=\"https:\/\/www.qvcuk.com\/Tarte-Shape-Tape-Hydrating-Foundation-%26-Blending-Sponge.product.235957.html\" target=\"_blank\" rel=\"noopener noreferrer\">Tarte Shape Tape Hydrating Foundatio<\/a>n is a must-have for keeping skin beautifully moisturised while also adding all the coverage you need.<\/p>\n<p><em>Check out some more of our favourite foundation formulas here:<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.qvcuk.com\/Doll-10-Hydrabalm-Swirled-Serum-Foundation.product.236133.html\" target=\"_blank\" rel=\"noopener noreferrer\">Doll 10 Hydrabalm Swirled Serum Foundation<\/a>\u00a0\u2013 a serum foundation with a water-based formula to help create a dewy, radiant look. Great for dehydrated skin in need of a surge of moisture, without looking greasy.<\/li>\n<li><a href=\"https:\/\/www.qvcuk.com\/IT-Cosmetics-Full-Coverage-SPF-50-CC%2B-Cream-32ml.product.231242.html\" target=\"_blank\" rel=\"noopener noreferrer\">IT Cosmetics Full Coverage SPF 50 CC+ Cream<\/a>\u00a0\u2013 this bestselling CC cream works to hydrate all skin types, while reducing the look of pigmentation and blurring blemishes for a perfected, natural finish \u2013 all with impressive SPF 50+ for all-day sun protection!<\/li>\n<li><a href=\"https:\/\/www.qvcuk.com\/Bobbi-Brown-Skin-Foundation-Stick.product.206718.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bobbi Brown Skin Foundation Stick<\/a>\u00a0\u2013 if you have oily or combination skin, but don\u2019t like using powders, this cream formula is a great option. The adaptive texture works to add moisture and control excess oil only where you need it, and the handy stick design makes it easy to apply (even if you don\u2019t have a brush). A must-have for keeping in your bag for on-the-go touch ups.<\/li>\n<li><a href=\"https:\/\/www.qvcuk.com\/Bareminerals-Original-Foundation-SPF-15-8g-%26-Beautiful-Finish-Brush.product.218891.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bareminerals Original Foundation SPF 15<\/a>\u00a0\u2013 a true make-up icon, this Bareminerals foundation is one of the most popular in the country. The reason? Its loose powder formula can be built up to your desired coverage, while sensitive skin types love its gentle, skin-smoothing formula. Whether you want to cover fine lines, blemishes or irregular texture, this Bareminerals pick will soon be your go-to.<\/li>\n<\/ul>\n<a href=\"https:\/\/www.qvcuk.com\/Doll-10-Hydrabalm-Swirled-Serum-Foundation.product.236133.html\"><img loading=\"lazy\" class=\"alignnone wp-image-91914 size-full\" src=\"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/Hydrabalm-Serum-Swirl-Foundation-1-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/Hydrabalm-Serum-Swirl-Foundation-1-scaled.jpeg 2560w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/Hydrabalm-Serum-Swirl-Foundation-1-300x300.jpeg 300w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/Hydrabalm-Serum-Swirl-Foundation-1-1024x1024.jpeg 1024w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/Hydrabalm-Serum-Swirl-Foundation-1-150x150.jpeg 150w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/Hydrabalm-Serum-Swirl-Foundation-1-768x768.jpeg 768w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/Hydrabalm-Serum-Swirl-Foundation-1-1536x1536.jpeg 1536w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/Hydrabalm-Serum-Swirl-Foundation-1-2048x2048.jpeg 2048w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/Hydrabalm-Serum-Swirl-Foundation-1-100x100.jpeg 100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a>\n<p><strong>Coverage is key<\/strong><\/p>\n<p>When it comes to coverage, think about how you like your skin to look: do you want your complexion to appear fresh and natural, but just a bit more perfected and even? Or do you prefer a full glam effect? For a flawless base, it\u2019s all about choosing the right coverage to suit you.<\/p>\n<p>A lot of formulas are buildable (like our formula picks above), so you can layer up to your desired finish \u2013 but if you know what you\u2019re after, take a look at the selection below, ranging from the lightest BB and CC creams, to full coverage finds to help you feel skin confident.<\/p>\n<p><strong>BB\/CC\/tinted moisturisers:<\/strong>\u00a0these skincare-make-up hybrids are perfect if you\u2019re after something quick and easy to apply.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.qvcuk.com\/Decleor-Hydra-Floral-Neroli-CC-Cream-SPF-50-40ml.product.233200.html\" target=\"_blank\" rel=\"noopener noreferrer\">Decleor Hydra Floral Neroli CC Cream SPF 50<\/a>\u00a0\u2013 CC stands for colour correcting, and this innovative formula works to adapt to your skin tone for a custom finish that effortlessly cancels out discolouration and dullness.<\/li>\n<li><a href=\"https:\/\/www.qvcuk.com\/Bobbi-Brown-Nude-Finish-Tinted-Moisturizer-SPF-15-50ml.product.218857.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bobbi Brown Nude Finish Tinted Moisturizer SPF 15<\/a>\u00a0\u2013 the light-as-air formula works to reduce the look of redness and add instant hydration. A great option for dry, dehydrated complexions.<\/li>\n<\/ul>\n<p><strong>Sheer:<\/strong>\u00a0if you\u2019re look for a touch more coverage that still feels weightless and undetectable, a sheer formula should be your go-to.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.qvcuk.com\/Bareminerals-Complexion-Rescue-SPF-30-35ml.product.235707.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bareminerals Complexion Rescue Tinted Gel Cream<\/a>\u00a0\u2013 with a refreshing gel-cream texture, this dreamy base adds lightweight coverage and a subtle glow. It can be built up too, if you need more coverage in certain areas.<\/li>\n<li><a href=\"https:\/\/www.qvcuk.com\/Bobbi-Brown-Liquid-Skin-Foundation-SPF-15.product.237202.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bobbi Brown Liquid Skin Foundation SPF 15<\/a>\u00a0\u2013 a water-based, oil-free formula developed with light-reflecting optic brighteners to help your skin look like skin \u2013 only better! It blends seamlessly and creates a lightweight, flawless finish.<\/li>\n<\/ul>\n<p><strong>Medium:<\/strong>\u00a0if you want a base you can wear all day, and layer up when heading out for the evening, go for medium coverage.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.qvcuk.com\/Benefit-Hello-Happy-Flawless-Radiance-Foundation.product.239914.html\" target=\"_blank\" rel=\"noopener noreferrer\">Benefit Hello Happy Flawless Radiance Foundation<\/a>\u00a0\u2013 this long-wearing foundation is a great option if you want to blur over imperfections and pores. If you\u2019re feeling tired, apply this and you\u2019ll love the instant brightening effect.<\/li>\n<li><a href=\"https:\/\/www.qvcuk.com\/Illamasqua-Skin-Base-Foundation-%26-Face-Brush.product.237849.html\" target=\"_blank\" rel=\"noopener noreferrer\">Illamasqua Skin Base Foundation<\/a>\u00a0\u2013 a high-performing base that\u2019s beloved by make-up artists worldwide, go for this if you love a satin (not too dewy, not too matte) finish that instantly perfects your complexion without masking it.<\/li>\n<\/ul>\n<p><strong>Full:<\/strong>\u00a0if you love the drama and glamour of a full face of make-up, or you have specific concerns like blemishes, texture or discolouration you want to address, a full coverage base will ensure you feel skin confident.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.qvcuk.com\/Tarte-Amazonian-Clay-Full-Coverage-Foundation-with-Brush.product.205118.html\" target=\"_blank\" rel=\"noopener noreferrer\">Tarte Amazonian Clay Full Coverage Foundation<\/a>\u00a0\u2013 a top-rated base, and particularly adored by those with oily skin due to it\u2019s shine-blotting properties, this gorgeous base will work to blur, smooth and conceal imperfections in an instant. It\u2019s super blendable too, and if you want to thin out the coverage, just mix a little with your favourite primer, liquid highlighter or moisturiser.<\/li>\n<li><a href=\"https:\/\/www.qvcuk.com\/Doll-10-HydraGel-Foundation-%26-Brush.product.213645.html\" target=\"_blank\" rel=\"noopener noreferrer\">Doll 10 HydraGel Foundation<\/a>\u00a0\u2013 hydrating and comfortable to wear, this foundation features high-density pigments suspended in a gel formula, so you get instant full coverage that feels weightless. It\u2019s easy to blend and a go-to for bridal and special occasion make-up, as it photographs beautifully.<\/li>\n<\/ul>\n<a href=\"https:\/\/www.qvcuk.com\/Tarte-Amazonian-Clay-Full-Coverage-Foundation-with-Brush.product.205118.html\"><img loading=\"lazy\" class=\"alignnone wp-image-91917 size-full\" src=\"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/42742606_1940913486024226_328292047291033216_n.jpg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/42742606_1940913486024226_328292047291033216_n.jpg 1080w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/42742606_1940913486024226_328292047291033216_n-300x300.jpg 300w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/42742606_1940913486024226_328292047291033216_n-1024x1024.jpg 1024w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/42742606_1940913486024226_328292047291033216_n-150x150.jpg 150w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/42742606_1940913486024226_328292047291033216_n-768x768.jpg 768w, https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/42742606_1940913486024226_328292047291033216_n-100x100.jpg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n<p><strong>A shade to suit you<\/strong><\/p>\n<p>It\u2019s taken the beauty industry a while to create foundations in a wide range of inclusive shades. At QVC we stock some great brands that cater to all skin tones, ranging from palest to deepest, so you\u2019re bound to find a base that effortlessly complements your complexion.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.qvcuk.com\/Bareminerals-Original-Foundation-SPF-15-8g-%26-Beautiful-Finish-Brush.product.218891.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bareminerals Original Foundation SPF 15<\/a>\u00a0\u2013 27 shades with an even split of colours.<\/li>\n<li><a href=\"https:\/\/www.qvcuk.com\/Illamasqua-Skin-Base-Foundation-%26-Face-Brush.product.237849.html\" target=\"_blank\" rel=\"noopener noreferrer\">Illamasqua Skin Base<\/a>\u00a0\u2013 26 shades, split into warm, neutral and cool tones.<\/li>\n<li><a href=\"https:\/\/www.qvcuk.com\/Bobbi-Brown-Skin-Foundation-Duo-%26-Full-Coverage-Face-Brush.product.238564.html\" target=\"_blank\" rel=\"noopener noreferrer\">Bobbi Brown Skin Foundation<\/a>\u00a0\u2013 26 shades with a great selection of deeper hues.<\/li>\n<\/ul>\n<p><em>Which foundation will you be ordering?<\/em><\/p>\n<p>Let us know if you think you\u2019ve found your perfect match, and head to our\u00a0<a href=\"https:\/\/www.qvcuk.com\/beauty\/_\/N-lfm0\/c.html\" target=\"_blank\" rel=\"noopener noreferrer\">Beauty department<\/a>\u00a0for make-up inspo and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, the make-up industry has churned out launch after launch of hi-tech, next-generation foundations and make-up bases. But sometimes, it can feel overwhelming. There\u2019s so much to think about, and when you\u2019re making a considered purchase \u2013 of a product you might end up applying every day \u2013 it\u2019s important to cover all [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":91725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,166],"tags":[173],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your go-to foundation guide | Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your go-to foundation guide | Stories\" \/>\n<meta property=\"og:description\" content=\"In recent years, the make-up industry has churned out launch after launch of hi-tech, next-generation foundations and make-up bases. But sometimes, it can feel overwhelming. There\u2019s so much to think about, and when you\u2019re making a considered purchase \u2013 of a product you might end up applying every day \u2013 it\u2019s important to cover all [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Stories\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QVCUK\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-20T15:28:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-04T10:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/GettyImages-1140452329-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica M\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@qvcuk\" \/>\n<meta name=\"twitter:site\" content=\"@qvcuk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica M\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/stories.qvcuk.com\/#organization\",\"name\":\"QVC\",\"url\":\"https:\/\/stories.qvcuk.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/qvcbeauty\/\",\"https:\/\/www.pinterest.com\/qvcuk\/\",\"https:\/\/www.youtube.com\/user\/qvcuk\",\"https:\/\/www.facebook.com\/QVCUK\/\",\"https:\/\/twitter.com\/qvcuk\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/stories.qvcuk.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/QVC-Logo-2020.png\",\"contentUrl\":\"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/QVC-Logo-2020.png\",\"width\":1080,\"height\":1080,\"caption\":\"QVC\"},\"image\":{\"@id\":\"https:\/\/stories.qvcuk.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/stories.qvcuk.com\/#website\",\"url\":\"https:\/\/stories.qvcuk.com\/\",\"name\":\"Stories\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/stories.qvcuk.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/stories.qvcuk.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#primaryimage\",\"url\":\"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/GettyImages-1140452329-1.jpg\",\"contentUrl\":\"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/GettyImages-1140452329-1.jpg\",\"width\":900,\"height\":900},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#webpage\",\"url\":\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/\",\"name\":\"Your go-to foundation guide | Stories\",\"isPartOf\":{\"@id\":\"https:\/\/stories.qvcuk.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#primaryimage\"},\"datePublished\":\"2020-01-20T15:28:30+00:00\",\"dateModified\":\"2020-05-04T10:25:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/stories.qvcuk.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beauty\",\"item\":\"https:\/\/stories.qvcuk.com\/category\/beauty\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Your go-to foundation guide\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#webpage\"},\"author\":{\"name\":\"Jessica M\",\"@id\":\"https:\/\/stories.qvcuk.com\/#\/schema\/person\/dc9dd77d5de60df072dfd3582b7ef6c2\"},\"headline\":\"Your go-to foundation guide\",\"datePublished\":\"2020-01-20T15:28:30+00:00\",\"dateModified\":\"2020-05-04T10:25:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#webpage\"},\"wordCount\":1105,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/stories.qvcuk.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/GettyImages-1140452329-1.jpg\",\"keywords\":[\"the focus\"],\"articleSection\":[\"Beauty\",\"The Edit\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/stories.qvcuk.com\/#\/schema\/person\/dc9dd77d5de60df072dfd3582b7ef6c2\",\"name\":\"Jessica M\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/stories.qvcuk.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/59f29bda9885020286cfbd66021c2415?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/59f29bda9885020286cfbd66021c2415?s=96&d=mm&r=g\",\"caption\":\"Jessica M\"},\"url\":\"https:\/\/stories.qvcuk.com\/author\/jessica-m\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your go-to foundation guide | Stories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/","og_locale":"en_GB","og_type":"article","og_title":"Your go-to foundation guide | Stories","og_description":"In recent years, the make-up industry has churned out launch after launch of hi-tech, next-generation foundations and make-up bases. But sometimes, it can feel overwhelming. There\u2019s so much to think about, and when you\u2019re making a considered purchase \u2013 of a product you might end up applying every day \u2013 it\u2019s important to cover all [&hellip;]","og_url":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/","og_site_name":"Stories","article_publisher":"https:\/\/www.facebook.com\/QVCUK\/","article_published_time":"2020-01-20T15:28:30+00:00","article_modified_time":"2020-05-04T10:25:06+00:00","og_image":[{"width":900,"height":900,"url":"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/GettyImages-1140452329-1.jpg","type":"image\/jpeg"}],"author":"Jessica M","twitter_card":"summary_large_image","twitter_creator":"@qvcuk","twitter_site":"@qvcuk","twitter_misc":{"Written by":"Jessica M","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/stories.qvcuk.com\/#organization","name":"QVC","url":"https:\/\/stories.qvcuk.com\/","sameAs":["https:\/\/www.instagram.com\/qvcbeauty\/","https:\/\/www.pinterest.com\/qvcuk\/","https:\/\/www.youtube.com\/user\/qvcuk","https:\/\/www.facebook.com\/QVCUK\/","https:\/\/twitter.com\/qvcuk"],"logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/stories.qvcuk.com\/#\/schema\/logo\/image\/","url":"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/QVC-Logo-2020.png","contentUrl":"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/QVC-Logo-2020.png","width":1080,"height":1080,"caption":"QVC"},"image":{"@id":"https:\/\/stories.qvcuk.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/stories.qvcuk.com\/#website","url":"https:\/\/stories.qvcuk.com\/","name":"Stories","description":"","publisher":{"@id":"https:\/\/stories.qvcuk.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/stories.qvcuk.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#primaryimage","url":"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/GettyImages-1140452329-1.jpg","contentUrl":"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/GettyImages-1140452329-1.jpg","width":900,"height":900},{"@type":"WebPage","@id":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#webpage","url":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/","name":"Your go-to foundation guide | Stories","isPartOf":{"@id":"https:\/\/stories.qvcuk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#primaryimage"},"datePublished":"2020-01-20T15:28:30+00:00","dateModified":"2020-05-04T10:25:06+00:00","breadcrumb":{"@id":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/stories.qvcuk.com\/"},{"@type":"ListItem","position":2,"name":"Beauty","item":"https:\/\/stories.qvcuk.com\/category\/beauty\/"},{"@type":"ListItem","position":3,"name":"Your go-to foundation guide"}]},{"@type":"Article","@id":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#article","isPartOf":{"@id":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#webpage"},"author":{"name":"Jessica M","@id":"https:\/\/stories.qvcuk.com\/#\/schema\/person\/dc9dd77d5de60df072dfd3582b7ef6c2"},"headline":"Your go-to foundation guide","datePublished":"2020-01-20T15:28:30+00:00","dateModified":"2020-05-04T10:25:06+00:00","mainEntityOfPage":{"@id":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#webpage"},"wordCount":1105,"commentCount":0,"publisher":{"@id":"https:\/\/stories.qvcuk.com\/#organization"},"image":{"@id":"https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/stories.qvcuk.com\/wp-content\/uploads\/2020\/01\/GettyImages-1140452329-1.jpg","keywords":["the focus"],"articleSection":["Beauty","The Edit"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/stories.qvcuk.com\/beauty\/jessica-m\/your-go-to-foundation-guide\/#respond"]}]},{"@type":"Person","@id":"https:\/\/stories.qvcuk.com\/#\/schema\/person\/dc9dd77d5de60df072dfd3582b7ef6c2","name":"Jessica M","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/stories.qvcuk.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/59f29bda9885020286cfbd66021c2415?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/59f29bda9885020286cfbd66021c2415?s=96&d=mm&r=g","caption":"Jessica M"},"url":"https:\/\/stories.qvcuk.com\/author\/jessica-m\/"}]}},"_links":{"self":[{"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/posts\/91257"}],"collection":[{"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/comments?post=91257"}],"version-history":[{"count":8,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/posts\/91257\/revisions"}],"predecessor-version":[{"id":91918,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/posts\/91257\/revisions\/91918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/media\/91725"}],"wp:attachment":[{"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/media?parent=91257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/categories?post=91257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stories.qvcuk.com\/wp-json\/wp\/v2\/tags?post=91257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}