You spend half your life in a menstrual or menopausal cycle that you know little about. FEWE is here to change the conversation and demystify what is going on with your body during this time, so you can see how powerful your cycle really is. We caught up with guest, Izzy Provatos, to find out more about this innovative brand…
How did the brand get started and what inspired the name FEWE?
The last few years have seen a really positive increase in female wellness brands, tackling everything from incontinence to cycle care. It’s a really exciting space and we wanted to be a part of it as it aligned so strongly with our passions.
We saw a real opportunity for a range of products that supported women throughout their cycles, from puberty and menstruation through to menopause. The name FEWE literally stands for FEmale WEllness, and that’s what we are; a wellness brand for women, founded and led by women.
Tell us about FEWE formulas
Our products are formulated with our consumers in mind, and are enriched with botanical extracts like turmeric, lavender and rosemary. Additionally, products like Don’t Cramp My Style Oil are fortified with science-backed essential nutrients to help support your overall wellbeing.
For example, we include Vitamin A which contributes to the maintenance of normal skin and a normal functioning immune system. Zinc contributes to normal cognitive function, the maintenance of normal bones, hair, skin and nails as well as contributing to the maintenance of normal testosterone levels in the blood. Magnesium contributes to a reduction of tiredness, fatigue and maintain a normal energy-yielding metabolism. It’s important for us to use these kinds of ingredients to ensure our products are truly efficacious.
What are your hero products that put you on the map?
The Vulva Serum is definitely a hero product of ours. While there are many products to support the symptoms of menopause, there is perhaps still a bit of nervousness around launching products quite as intimate as this one. We haven’t shied away from it. While it may be a relatively novel kind of intimate care, it has such a clear use with such a tangible benefit that it’s one of the bestselling, most asked about and most reviewed products.
Calm Balm is another hero product because of its range of benefits and uses. We have women of all ages using this one throughout menstruation through to menopause. It’s a fantastic multi-purpose product and is purposely a very convenient size so you can carry it about with you discreetly.
The kits are just brilliant too. While each product individually has its own unique use and purpose, combining them together for targeted support is what we find our consumers really benefit from.
There are between 40-70 symptoms of menopause and every woman’s journey is different. Some may struggle particularly with sleep, while for others it may be mood fluctuations. Having a couple of products in your arsenal to target these things specifically, whenever they strike, can really make a difference. The kits also make great gifts; we often have women purchasing for their daughters as they reach puberty and similarly younger women purchasing for their mothers, another great indicator for the improvement in education around menopause.
Shop the full FEWE range.
For more stories, advice and interviews, head to the Menopause Your Way Stories hub. To browse and shop a curated edit of menopause products, visit the Menopause Your Way page on QVC.
The content of the QVC website is for information only. It is not intended as a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your doctor or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on the QVC website.
We understand there’s a lot of information out there on the menopause. You can read through the NICE guidance on menopause management, as well as the NHS overview on the menopause.
