We want to change the perception of midlife at QVC. When we launched Menopause Your Way over a year ago, our focus was on raising awareness of the myriad symptoms, myths and stigmas that exist around the topic of menopause, and encourage women to take charge of their health – while empowering them with expert advice, incredible products and a likeminded community for support and encouragement.
Now, we’re here with Turn to Face the Change, a national campaign in partnership with Good Housekeeping Magazine to showcase how women tackle the many changes midlife can bring, from career pivots to empty nesting and so much more.
As part of this campaign, we’ve partnered with Uninvisibility to bring you the Visible Change course, a free four-week online programmed to help you be the architect of your next chapter.
About Uninvisibility
Jane and Jacquie founded the business after meeting and sharing their passion for supporting women in midlife. Jacquie had spent most of her career in media and noticed that midlife women were being exited from the advertising industry, and then becoming invisible as a workforce. She had recently worked within the finance publishing sector and was horrified to learn that midlife women had not earned enough, had not saved enough, had a fraction of the pension pots of their male counterparts, were going to live until 100 and thus would become destitute and a burden on society – and she was angry.
Jane felt the same way. After a 30+year career as a creative director, she found herself invisible to her industry and faced ageism to her face with comments like: “I’d give you a job but you’d end up as the old lady at the back of the department doing the work no one else wants.” Jane thought, “If I can become invisible, what hope does anyone else have?” So she used her anger, talent and experience to create a social media campaign showcasing brilliant midlife women. It had 2m views in the first two weeks of the campaign.
Uninvisibility was born with a simple mission: to unleash the power of midlife women.
In the last four years they’ve have published the manifesto Invisible to Invaluable written by Jane and Carol Russell, run the Visible Start programme, which trains midlife women for real jobs in advertising, and created Visible Society, a community platform where midlife women can come together to learn, grow and support each other.
This exciting joint venture is all about delivering a programme wholly focused on giving midlife women ideas and tools to take the next steps to the potentially best part of her life! Not only will it deliver these life enhancing nuggets, but, equally importantly, a community where they can reach out, engage and connect with like-minded midlife women in our Visible Society community.
How does it work?
Each week there will be three sessions, they will consist of a pre-recorded film followed by a 15 minute Q&A session curated from comments on the live feed.
With sections on building your confidence, the menopause, reinvention and your career, you’ll be able to engage with the content either live or watch recordings, to suit your lifestyle and schedule.
Workbooks and programme notes will be available for all the sessions and throughout the week relevant content and articles will be posted on the community feed.
Sign up here to join the course in September.
For more stories, advice and interviews, head to the Menopause Your Way Stories hub. To browse and shop a curated edit of menopause products, visit the Menopause Your Way page on QVC.
The content of the QVC website is for information only. It is not intended as a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your doctor or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on the QVC website.
We understand there’s a lot of information out there on the menopause. You can read through the NICE guidance on menopause management, as well as the NHS overview on the menopause.
