In times of uncertainty, the way people purchase high value items change. And what could be more high value than a piece of diamond jewellery? At QVC we pride ourselves on our extensive selection of diamond pieces, sourced across the globe by our expert buying team.
Lizi Glazebrook (Buyer for Diamonds and Gems) has this to say about the sparkling selection in our virtual jewellery hall…
“Since the pandemic, our customers aren’t going out as much as a few years ago, so there is a reduced need for those fancier designs. We’ve noticed a shift in the ways people are purchasing jewellery and are looking to pull back their style to match their mood.
It’s all about investment pieces, those classic staples you’ll keep in your jewellery box for years to come – and hopefully pass down to the next generation as a treasured heirloom or even an engagement or wedding ring.”
If you’re thinking of purchasing an heirloom-style piece, what could be more meaningful than this diamond and 14 carat white gold trilogy ring? It comes in your choice of white or yellow gold and boasts a scintillating array of round and baguette-cut diamonds that catch the light for a mesmeric finish.
Lizi continues: “people are more sentimental in times of crisis, so that has driven the increase in the purchase of heirlooms. We hone in on our faith, our relationships and what matters most to us in the world, so these are more in focus than usual when it comes to making a purchase of an aspirational piece of jewellery”.
For a timeless staple you could easily wear every day, this tennis bracelet boasts an impressive 3.00 carats of sparkling round-cut diamonds set on 9 carat white gold. It’s striking in its simplicity, with 40 H colour white diamonds that appear colourless to the naked eye. It’s simply irresistible!
For something a little more modern in its design, opt for this five stone diamond and platinum eternity ring. It’s stunning worn on its own but is equally beautiful paired with slim stacking rings or combined with a plain band as your engagement and wedding rings. The duo claws allow for masses of light to pass through and the sleek, smoothed setting will stand the test of time.
Lizi has this to say about sustainability: “being less wasteful came into focus during the pandemic, which has led to an increase in a ‘quality over quantity’ mentality. Our customers are looking for high-quality designs that will endure and stay looking beautiful as the decades pass.
To keep the classic, simple designs more interesting, it’s the smaller details people are chasing – like mixing the cuts of the diamonds within a simple design or doing it in fancy colours”.
Browse our full range of diamond jewellery at QVC here, and make sure to check out our fine jewellery department too.
