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Axa Toyloy-Ashi is an Internal Spa Training Manager for Ren skincare. Having suffered with eczema from an early age, and trying prescribed creams, she decided to take matters into her own hands. Here she describes how she went from dreading birthday presents to discovering and then working for the brand that changed her skincare outlook.
Skincare for me was never fun or sensorial – or effective may I add. From a very early age, it was visibly obvious I had dreaded eczema. It plagued my body, making me insecure and very introverted.
From the age of about four years old my mother would try anything the GP recommended as an attempt to ease my discomfort and make feel less self-conscious. Unfortunately, this translated to slathering me in thick petroleum-based barrier creams or worse – steroids. These awful pots of wax smelt of nothing, attracted dirt and stained a lot of cute outfits. Plus, the product just did not help my skin whatsoever!
By the time I got to secondary school my eczema had calmed down a little which was great, however, I was plagued by scarring, and rough and reactive skin. I feared reactions always and I was super-apprehensive to try anything new.
On birthdays and Christmas friends would forget about my excessively sensitive skin and would gift me the cutest bubble baths, bath bombs, and scented lotions. Unfortunately, these were products I could not and would not use! I didn’t want to seem ungrateful, so I would accept these beautiful and useless gifts.
I wanted to educate myself about skincare without the sway of great marketing.
By the time I completed my A-levels I decided to take control, and added a cosmetic science module to my beauty degree. I wanted to educate myself about skincare without the sway of great marketing. The module taught me so much about ingredients and their impact on the skin, and it also taught me what to avoid. I soon became obsessed with researching products, and a lot more confident in my skincare decisions.
On my 25th birthday my friend bought me this gift, wrapped up beautifully with the most special card – unfortunately, I didn’t read the whole thing because I was too eager to rip open the present! Inside was Ren’s Evercalm Cleansing Milk and Global Protection Day Cream. Before I got a chance to say a word she said ‘I know you are picky; I researched and found this brand which smells amazing and is supposed to be very effective!’. Of course, I immediately said ‘thank you’, but at that time I had never heard of the brand and was wary of yet another present I may not be able to use.
I knew when I got home I would research and really make sure that this simple-looking range lived up to its epic introduction! And thankfully it did. Safe to say seven years on I’m still in love with Evercalm products.
They work, have no skin-unfriendly ingredients and feel and smell amazing – all benefits I had never experienced in one skincare range! Having such sensitive skin previously meant thick, gloopy, sticky, greasy waxy products that made me shiny like a new penny. So to go from those to formulas that absorbed easily and calmed my sensitive skin was a true, absolute luxury.
Feeling so much better in my skin even gave me the confidence to approach Ren to work with their products, giving me a dream job as well.
Being able to take control and know what ingredients I needed to avoid gave me the knowledge to confidently give a new skincare regime a go. And I’ve never looked back!
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Follow Axa Toyloy-Ashi on Instagram.