Meet our newest beauty brands

We love a new beauty brand. Or fitness brand. Or supplement brand, really, we’re not fussy. If there’s a fresh formula, gadget or tool to get our hands on, we’re there. We have so many new names cropping up on our virtual shelves right now, so let us introduce you to some of the latest launches.

Life Armour

Life Armour’s range of supplements is packed full of effective active ingredients, without bulking agents, and is designed to help combat the effect that modern life has on your health and wellbeing. If you prefer something natural to get you going in the morning rather than reaching for the coffee, here you’ll find targeted formulas that’ll easily slot into your lifestyle.

Our top picks: Drops of Vitality and Super Me+.


Founded by a collective of beauty experts, dermatologists and scientists, Monpure is a dedicated scalp and hair health brand boasting formulas that work to bridge the gap between skincare and haircare, particularly focusing on thinning hair. If thicker-looking, glossy locks are on your wish list or you just want to breathe some new life into your tresses, then this is the way to go, with everything from shampoo to serum on offer.

Our top picks: Restore & Fortify Collection and Follicle Boost Hair Density Serum.

Sculpted by Aimee

Make-up artist Aimee Connolly’s cosmetics range has worked to build a global following of customers by offering game-changing formulas. Helping you to unveil your inner confidence and enjoy a healthy, glowing complexion, these multi-tasking products are the perfect way to showcase your authentic beauty while achieving that lit-from-within look.

Our top picks: Full Face Edit Palette and Second Skin Dewy Finish Foundation & Brush.

Sea Magik

Taking inspiration from classic spa, Sanita per Aqua, Sea Magik works to make every formula into a luxe-feeling treatment, so you can recreate the spa experience from home. With an array of skincare blends, bodycare, haircare and bath salts packed full of highly concentrated mineral water and natural mineral ingredients, you’re sure to find a refreshing treatment that your skin will love.

Our top picks: Pink Salt Shampoo & Conditioner Set and Face & Body Night Treatment Set.

Kaplan MD

Based on Dr. Kaplan’s in-clinic Diamond Contour Method, Kaplan MD works to deliver high-quality results at home. Helping to improve the look of skin’s texture, plumpness and radiance, plus the visible signs of ageing, this range takes anti-ageing skincare to a whole new level with formulas designed for your hands, lips, eyes and more.

Our top picks: Diamond Contour 1 Minute Daily Facial Discovery and Diamond Contour Ultimate Hydration Firming Eye Serum.

Roger Black Fitness

Who better than an Olympian to help with your fitness regime? British Olympian Roger Black’s range of at-home cardio equipment will help to turn your space into your very own gym that you can tailor to your age, fitness level and ability. Whether you’re a runner, rower or new to the fitness world, there’s something here to take your fancy.

Our top picks: Easy Fold Treadmill and Gold Cross Trainer.

Don’t miss out on the rest of our great beauty brands over on our department page, there’s always new names to discover!