The lowdown on vitamin C

It’s been a buzz word in the beauty world for a few years now, but we have found ourselves wondering, “what does vitamin C do?” Let’s take a look at why this zesty ingredient has taken the world by storm and the must-have, vitamin-rich formulas that boast vitamin C as one of their ingredients.

Taken as a supplement, vitamin C, an essential vitamin, contributes to protecting cells from oxidative stress, reduces tiredness and fatigue, helps maintain the normal function of the immune and nervous systems, as well as playing a role in the production of collagen for the normal formation of blood vessels, cartilage, skin, bones, teeth and gums.

Also known as ascorbic acid, this wonder vitamin often crops up in formulas that target your skin’s brightness. Yep, we’re talking about the glow! These products work to hydrate your skin while leaving your complexion with a brightened, radiant appearance. They’re particularly great for dull, lack-lustre skin. Dull skin can affect any skin type, so vitamin C-infused formulas that target brightness are designed help to lift your complexion, while also addressing your other skin concerns. No wonder it’s so popular! You’ll find vitamin C in everything from cleansers and face masks to serum capsules and peels, so it’s fairly easy to introduce into your existing routine.

Not sure where to start? We’ve picked some of our top vitamin C-infused formulas to make things easier!


Starting your morning with a vitamin C-enriched cleanser will help you on your way to a radiant day. SBC’s Vitamin C Foaming Cleanser works to deeply cleanse your skin, without stripping its natural oils. It helps your skin to look balanced and refreshed, while maintaining a lit-from-within glow.


When it comes to serums infused with vitamin C, there’s something to suit every routine. For an amazing all-rounder, offering brightening, smoothing and refining benefits in one, we’re so excited to share the launch of brand new Dynamic Resurfacing Super-C Serum from Elemis. Packed with vitamin C, it not only gives your complexion a luminous boost, but it helps to resurface your skin and blur the look of pores for a beautiful, refined finish.

This brand new launch is available as part of our Today’s Special Value that pre-launches on the 18th July – an impressive five-piece Dynamic & Resurfacing Collection from Elemis, full of skincare icons like Pro-Collagen Marine Cream in your choice of formula, and a duo of indulgent bodycare treats in a choice of stunning scent. It’s available to buy early at an incredible price, so why not try out brand new Dynamic Resurfacing Super-C Serum for yourself?

We also love Murad’s Vita-C Glycolic Brightening Serum. Enriched with gold-stabilised vitamin C and glycolic acid serum, it’s designed to combat the appearance of dark spots and give your complexion a radiant finish.

If you want to maximise the power of a good snooze, overnight formulas are a fantastic choice. Jane Scrivner‘s Circadian Encapsulated Optimised Vitamin C Paste and Night Therapy Antioxidant Serum with Elasta-Derm C from Nassif MD both work while you slumber for that “beauty sleep in a bottle” feel.

More of a morning skincare fan? Skinsense’s Anti-Ageing Vitamin Complex works to brighten your complexion and add luminosity. SBC has you sorted too, with Super Boost Serum. Blended with vitamin C, hyaluronic acid and squalene, this serum helps to hydrate while bringing serious glow.


A must-have step in any anti-dullness routine is an effective exfoliator to help rid the complexion of any dead skin cells or build-up that may be standing in the way of you and your glow.

Algenist’s Blue Algae Vitamin C Correcting Peel offers a more gentle alternative to a face scrub. Its liquid formula works to peel away dullness, revealing a brightened, more balanced-looking complexion that feels super soft.

Looking for a hit of vitamin C that exfoliates and brightens in one? Origins’ Ginzing Brightening Serum boasts 5% retexturizing complex, which works to give you radiant, smoother skin in a flash.


A vitamin C-rich moisturiser? It’s got to be Perricone. Infused with vitamin C and alpha lipoic acid, Photo-Brightening Moisturiser also boasts SPF 30, making it a great day-to-day formula. It sinks quickly into the skin, so there’s no faff in the mornings, and gives your skin a big boost of hydration before you go about your day.

For something a lot lighter, look no further than M. Asam’s versatile Vitamin C Moisturising Face & Body Gel. With its quick-absorbing, fresh texture, it’s ideal for sunny days or for those with oilier complexions, offering a refreshing boost of moisture and a beautifully smooth finish that you can even take to your body too!


The extra boost

Still feel like you need more brightness in your life? Try introducing an eye cream into your routine. The Vitamin C Bright Eye Cream included in this set from M. Asam is specially formulated for your delicate eye area, working to give it a luminous look while targeting fine lines. And if you’re into your SPF (a must for sunny weather!), why not introduce a hit of vitamin C to your skin while you’re protecting it? M. Asam’s Vitamin C Protective Fluid SPF 30 offers both broad spectrum sun care and skincare benefits, so you can sap up all that sunny goodness without the harmful rays!

There we have it! Getting your daily vitamin dose can be as easy as A, B, C. For even more vitamin C-rich formulas, discover our full range here.