The term ‘K-Beauty’ has been buzzing around the beauty business for months, even years. Industry experts and consumers alike are nothing short of obsessed with everything from the iconic 10-step skincare routine to achieve porcelain-like complexions, to innovative textures and formulations we now know, love and can’t live without. It’s official, we’re in the midst of a K-Beauty revolution.
To help guide you through the behemoth that is the Korean beauty world, we’ve hand-picked a selection of skincare and make-up must-haves from our favourite K-Beauty brands.