Going vegan is big news right now, with celebrities left, right and centre coming forward to profess their love for the lifestyle. From Beyoncé and Jay Z’s 22-day nutritional plan, to Will.I.Am’s Instagram announcement that he’d joined the “V.gang”, there’s no denying that veganism has grown in popularity over the last few years.

But as well as looking to eliminate animal products from our diets, we’re also increasingly asking the same of our beauty products. This surge in demand for vegan beauty has led to a whole host of fantastic brands and new product formulations that put a ‘V’ in every box.

Looking to embark on your own vegan beauty journey but not sure where to start? We’ve chosen our top five skincare and cosmetic picks that are 100% vegan and cruelty-free. Start with these and you’ll never look back.

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