Meet the new-in beauty brands

We love a new beauty brand. If there’s a fresh formula to get our hands on, we’re there. We have so many new names cropping up on our virtual beauty shelves, let us introduce you to some of the latest launches.

Gary Cockerill

You know a brand is good when it’s launched by a celebrity make-up artist. Gary Cockerill has painted the faces of A-listers for years, and brings his expertise to Make-Up Intelligence. The collection boasts easy-to-use formulas that help you feel red carpet-ready, no matter where your day leads you.

What to expect: high-coverage formulas that help create a flawless-looking base, including the innovative Cover, Conceal & Correct Foundation. Each product is designed with everyday life in mind, and works to be long-lasting on the skin. You’ll also find make-up staples, like our fave mascara, Dual Curl & Volume Mascara.


Bodyography brings expert cosmetics to your day-to-day routine. Using complexion-loving ingredients like oils, fruit, plant, and nuts, these formulas work to feel as good as they look. Paired with bold pigments and smooth finishes, and you’ve got a beauty must-have.

What to expect: bold shades in easy-to-wear formulas – a great option for experimenting with colour and texture. From day-to-day radiance to evening shimmer, there’s something for every make-up maven. The shining star of the collection? It has to be the Glitter Pigments.


With celebrity fans to its name, including the ever-glamourous Miss Piggy, this London-born nailcare brand has developed into a worldwide beauty pioneer. Feminine and fun, Ciate puts a focus on the wearer’s creativity with colourful formulas that are made to be played with.

What to expect: apart from gorgeous packaging, Ciate is known for glow-getting formulas. Many of it’s base products highlight your complexion to perfection, but we think Ciate’s hero lies in its brow products. The Microblade Effect Brow Pen is one of our must-haves for brows that look natural yet perfectly preened.

Lord & Berry

Go behind the scenes at Milan Fashion Week and you’ll see Lord & Berry everywhere. A fashion-inspired brand, Lord & Berry brings the latest cosmetics trends straight from the catwalk. Think covetable colours, long-wear formulas and products that can be applied as quickly and effortlessly as changing your clothes.

What to expect: style-led make-up at it’s best. The collection boasts expertly-crafted, confidence-inducing formulas. We love the simple-to-use stick formulas. Luminizer Highlighter Stick gives an easy swipe-and-go kinda glow, while the Shiny Lip Crayons are a staple for a splash of colour in seconds.


Israeli brand Gade has been producing a range of feel-good cosmetics and skincare since 1985. It takes timeless formulas and styles and mixes them with new innovations and shades for a range that’s always on-trend. Keeping things simple and effortless, Gade has something to offer every beauty fan.

What to expect: high performance and high pigment. The colour selection is classic but complements modern trends for cosmetics you can enjoy now and for years to come. The Gade eyeshadow palettes are a real stand out. Each contains nine flattering shades to help create a look that’s bespoke to you.

My Hair Doctor

My Hair Doctor makes recreating salon-fresh locks simple, and is fueled by founder Guy Parsons’ knowledge as a hairdresser and trichologist. From volumising to hydrating, this range looks at specific hair concerns and takes a prescriptive approach to help you get the results you really want.

What to expect: haircare that’s easy to understand. The range breaks down into Volum-ise, Colour Protection, Scalp Health, Re-hydrate and Everyday. After a few at-home dye nightmares, our favourites come from the Colour Protect range. Colour Protection Keraplex Instant Repair and Colour Protection Liquid Gold Hydrating Oil are both great for restoring lost moisture in over-processed hair.


From M. Asam comes Ahuhu, a haircare range backed by years of passion and knowledge of the field. Utilising natural ingredients like the Hawaiian ahuhu plant, coconut water and argan oil, this collection works to be gentle on your hair while helping to create high-impact results.

What to expect: targeted, result-driven formulas. Whether you’re after stronger-looking hair or youthful-looking tresses, there’s something to suit every hair need. We adore the Caffeine Thickening collection. Sometimes, a bit of va-va-voom is all you need, and this collection brings it in spades.

Now introductions are over, be sure to keep an eye on our beauty department, as there’s always new faces cropping up!