Our haircare icons

When it comes to haircare, some brands just stand out among the rest. They boast a range of iconic products, years of experience and fans across the globe. We couldn’t resist telling you about our five haircare heroes, because no routine is complete without them!

Philip Kingsley

Lauded “hair guru” Philip Kingsley is one of the most iconic names in the industry. Trained as a trichologist (an expert on the hair and scalp), Philip Kingsley went on to treat the tresses of celebrity clients over his 65-year career, even creating formulas for some of Hollywood’s most famous names. Today, brand president and trichologist, Anabel Kingsley, keeps her father’s legacy going with the latest generation of at-home haircare.

What to expect: targeted formulas and treatments favoured by Hollywood royalty. We’re not joking! Philip Kingsley’s iconic Elasticizer was first formulated for Audrey Hepburn to keep her hair looking healthy in between shoots, while Flaky/Itchy Scalp Anti-Dandruff Shampoo evolved from a formula favoured by Sir Laurence Olivier.

Our top picks: Coconut Breeze Supersize Collection and Pure Silver Shampoo and Conditioner with Damage Defense.

Percy & Reed

A haircare brand founded by two of London’s leading hairdressers? You can’t go wrong. Paul Percival and Adam Reed share decades of experience and have garnered a fair few A-list fans, so it’s no wonder Percy & Reed has become the icon it is today. After partnering with business woman Shannon de Boissard, the brand now boasts a team of hairdressers to make sure each product offers great results.

What to expect: easy-to-use formulas, because Percy & Reed makes haircare simple. The products are designed with everyone in mind – from beauty buffs to haircare novices. Plus, each product is infused with a delicious scent, and the packaging will bring fabulous design to your dressing table.

Our top picks: Essential Styling Collection and Ultimate Volume Collection.


You know how it goes. You have your hair done at the salon, and never get it quite the same at home, right? Wrong! In-salon brand Olaplex started back in 2014, focusing on making healthier-looking hair more achievable, even after colour treatments, thanks to its series of innovative formulas. From treatments to oils, glossy, more-managable hair can be yours with ease.

What to expect: that post-hairdresser, fresh feel after every use. After all, many salons offer Olaplex treatments too! The brand boasts a curated collection that focuses on strength, smoothness and shine. Even better, it’s great for all hair types and dilemmas, from over-straightened or dyed to untouched hair that just needs a bit of oomph.

Our top picks: No 3 Hair Perfector and No 0 Intensive Bond Building Hair Treatment.



Established in 1999, Hairfix is a favourite among those wishing to improve the look of thinning or damaged hair. Ageing and styling can not only take their toll on your locks, but on your confidence too. So, whether you’re after hair that just feels healthier or you’re looking to put some va-va-voom back into your ‘do, Hairfix’s caring range will have something for you.

What to expect: hair confidence in a bottle. You’ll find intensive formulas that give a boost from roots to ends for thicker, healthier-looking hair. More oomph in your hair means more oomph in your mood, and you won’t be able to resist flicking your tresses at any given opportunity.

Our top picks: Volume and Treatment Collection and Intense Defence Follicle Tonic.

Color Wow

Created by industry leaders Gail Federici and John Frieda, Color Wow’s range is designed to leave both coloured and non-treated hair with serious wow factor. Prioritising vibrant shades and a sleek, silky finish, each product is formulated to give you locks you’ll love. From shampoo and conditioner to treatments and root touch-ups, this range has your routine sorted from start to finish.

What to expect: a dream routine for colour-treated hair. While the products work equally as well on untreated hair, we can’t ignore how much our dyed tresses love Color Wow. Each formula works to bring back that “just got my hair done” vibrancy and helps to keep your ‘do looking fresh between visits to the salon.

Our top picks: Dream Coat duo, Root Cover Collection and Style on Steroids Texture & Finishing Spray.

Be sure to check out our full haircare range here for even more unmissable brands.